Description

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate.　Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.
With a new foreword by Joseph Maciariello
 
Table of Contents
Foreword.  Preface.  Introduction: The Entrepreneurial Economy  Part 1: The Practice of Innovation 1.  Systematic Entrepreneurship  2. Purposeful Innovation and the Seven Sources for Innovative Opportunity  3.  Source: The Unexpected  4.  Source: Incongruities  5.  Source: Process Need  6. Source: Industry and Market Structures  7.  Source: Demographics  8.  Source: Changes in Perception  9.  Source: New Knowledge  10. The Bright Idea  11.  Principles of Innovation   Part 2: The Practice of Entrepreneurship  12.  Entrepreneurial Management  13.  The Entrepreneurial Business  14.  Entrepreneurship in the service Institution  15.  The New Venture  Part 3: Entrepreneurial Strategies  16.  ‘Fustest with the Mostest’  17.  ‘Hit Them Where They Ain’t’  18.  Ecological Niches  19.  Changing Values and Characteristics.  Conclusion: The Entrepreneurial Society.  Suggested Readings.  Index